ABOUT US

We were told that in the future, we could get all of our daily nutrients from a pill.

We didn't realize those pills would be experimental, variably effective, and full of synthetic materials and isolates. Paradox Protein is changing that. 

The Original Cricket Pill has a world of benefits and one ingredient: 100% ground up crickets. We’re bringing the Paleolithic diet to the future, and letting Nature be the scientist. Our minds might not be ready for bugs, but our bodies love them and have been accustomed to eating bugs for thousands of years. Cricket pills bring you all the benefits with none of the fear.

Our Mission.

We care deeply about the narrative humans have around food. Food impacts our bodies and the environment in a big way, but we seem to have lost touch with this in the day-to-day. 

Evolution is driven by technology. As hunter gatherers, we crafted the spear. As farmers, we invented the tractor. As industrialists, we transformed the food industry. We’ve introduced production lines for packaged foods, biotechnology into our seeds and all sorts of new additives, preservatives, and flavors. What will be the future of food? 
 
This question comes as we speed towards 9 billion people by 2050. The food industry today already has an outsized impact on the environment (one-third of the world’s arable land is used for agriculture.) How we feed the future world is perhaps this generation’s most important responsibility.
 
In this story, people are both hero and villain. We can be lazy, self-interested, and near-sighted. We can also be determined, resourceful, and empathetic. If every purchase is an endorsement for the world we desire, then so far, we must not have been well-informed in our purchases. But education and purpose put into action can enable us to make better choices. The future of good food is in our hands.